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Mobile Applications, Apps and Smartphones in Canada
Lemay-Yates Associates Inc, June 2010, Pages: 148
Mobile broadband and Smartphones are reshaping Canada’s broadband market at a quickening pace. This new LYA c-Ahead Report is based on independent analysis supported by consumer survey research conducted in 1Q2010. Trends are assessed using comparisons to previous primary research conducted in mid-2008 and late 2009. The 2010 and 2009 surveys had 2,000 respondents each. The 2008 survey included 1,000 respondents. The surveys were done via on-line panels of adults over 18 years of age.
This LYA c-Ahead Report is 148 pages and includes 236 tables and 22 figures. It will help you capitalize on the spectacular growth in the industry with insight and intelligence as well as answers to the following questions:
- Who does what with their mobile handset, covering 28 mobile applications – social networking, mobile media, m-commerce, mobile TV, gaming, e-books – and which mobile service provider they subscribe to?
- Which handsets and smart phones are most popular in Canada along key demographics and supported by which carriers?
- Who uses mobile USB keys and how many are there?
- Who downloads mobile apps, free and paying apps, from which store (iTunes, Blackberry World or other); how many Canadian mobile subscribers download free and paying mobile apps?
- What is the market share of key mobile service providers (major carriers and flankers)?
- Do bundles work? What is the stickiness of mobile with high speed Internet service? What mobile providers do high speed Internet customers use?
- How are Google Android phones faring compared to iPhones and Blackberrys and other Smartphones? How successful have Bell Canada and TELUS been with the iPhone in the first few months?
- Who is using media applications on their mobile – television, radio and newspapers – and are they tuning in to Canadian or US media sources?
This c-Ahead Report is an essential tool for mobile carriers developing new services and pricing plans, broadcasters, advertisers and media companies looking to understand where “eyeballs” are headed, app and application developers to understand trends in the mobile ecosystem, handset vendors to get a grasp on market share and positioning, investors looking to understand the trends, and others. The mobile market is growing fast, and is increasingly diverse, making strategic marketing information more important than ever.
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