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Viewing report
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The Web TV Market in China: Emerging on Medium-Sized TVs and Household Tablets
In-Stat/MDR, July 2010, Pages: 43
China’s Web TV market kicked off in 2009, with 2.5 million Web TV set shipments and 0.4 million Web TV STB shipments. The fast development of the Web TV set market is driven by the competition between all the domestic giant TV vendors, and the low additional cost for a Web TV set helped it to gain wide user acceptance.
The Web TV STB market, on the other hand, faces difficulties owing to its limited sales channel and to high retail pricing. Some telecom operators are deploying Web TV STBs along with subscriptions to their high bandwidth Internet access, but they do so while keeping a low profile due to regulation concerns.
China’s Web TV market has a golden opportunity under the triple-play policy: the value chain is maturing, a new business model is emerging, and new services and applications demanded by users will also drive the hardware evolution.
This PowerPoint report analyzes both China’s Web TV set and STB markets, outlines the market status, value chain, and ecosystem, gives in-depth analysis on future Web TV applications and devices evolution, examines the trends in China’s Web TV market, and provides forecasts on Web TV shipments and ASPs over the next 5 years.
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