- Language: English
- 2008 Pages
- Published: October 2012
- Region: World
Worldwide Cellular and Broadcast Mobile TV
- Published: July 2010
- Region: World
- 38 Pages
This report covers the worldwide market for mobile TV services. As more handsets have the capability to support video, networks gain more bandwidth capacity, and content becomes available, there will be an increase in mobile TV services and revenues.
This report includes:
- Analog viewers and subscribers forecast by standard
- Analog viewer forecast by geographic region
- 3G mobile TV subscriptions by region
- 3G mobile TV subscription revenue forecast by region
- Regions include North America, Europe, Asia/Pacific, Latin America, and Middle East/Africa
Mobile TV Broadcasting
ATSC Mobile DTV
China Multimedia Mobile Broadcasting (CMMB)
The Future of DVB-H
Forecast for Mobile TV Broadcasting by Region
Forecast for Broadcast Mobile TV by Standard
Benefits of In-Band Cellular for Mobile TV
The Business Model
Mobile Video Offerings via Cellular Networks
Opportunities with 4G
Forecast for Cellular Mobile TV
List of Tables
List of Figures
Related In-Stat Reports
List of Tables
Table 1. Worldwide Digital Mobile TV Broadcast Viewers and Subscribers by Region, 2009–2014 (in Thousands)
Table 2. Worldwide Analog Mobile TV Viewers, 2009–2014 (in Millions)
Table 3. Worldwide Digital Mobile Broadcast TV Viewers and Subscribers by Standard (in Thousands)
Table 4. Cellular Mobile TV Subscriptions by Region, 2009–2014 (in Millions)
Table 5. Cellular Mobile TV Annual ARPU (US$)
Table 6. Cellular Mobile TV Subscription Revenue by Region, 2009–2014 (US$ in Millions)
List of Figures
Figure 1. Worldwide Mobile TV Subscribers and Viewers, 2009–2014 (in Thousands)
Figure 2. TV Standards Fragmentation
Figure 3. OMVC Survey of Market Segments that Found DTV Appealing (% of People)
Figure 4. Worldwide Cellular Mobile TV Subscriptions, 2009–2014 (in Millions)
Figure 5. Worldwide Cellular Mobile TV Subscription Revenue, 2009–2014 (US$ in Millions)
Cellular Mobile TV a “Niche,” but Still Drives Billions in Revenue; Asia/Pacific to Lead Growth
It has been a rough few years for subscription mobile TV deployments, as a number of plans never came to fruition and several of those that were launched have been shut down. However, In-Stat sees a recovery in 2010, particularly in Asia/Pacific where cellular mobile TV subscriptions, which are frequently delivered over 3G networks, will reach nearly 95 million by 2014.
“Getting mobile subscribers to pay for TV services on their mobile devices has been daunting as users have clearly gravitated to free broadcast or Internet-based content on their phones,,” according to Frank Dickson, VP Research for In-Stat. “As a result, pay mobile TV results have been disappointing, relegating cellular mobile TV as a niche service. However, niche services in cellular can still drive huge revenue.”
As 3G subscribers grow, the total potential market for mobile TV providers results in impressive market gains. For example, MobiTV subscriber growth and daily viewership for its mobile media service grew 49% from 2008–2009, for services that start at US$9.99 a month in the US.
Recent research by In-Stat found the following:
- Cellular mobile TV subscribers will generate over $15 billion in subscription revenue by 2014.
- Asia/Pacific will drive mobile TV subscriptions, primarily in India and China.
- Latin America will see subscription growth of 800% in digital mobile subscribers in 2010.
- Mobile TV broadcasting standards remain fragmented by geographic region worldwide, with CMMB, ISDB-T (1seg), ATSC-M/H, DVB-H, MediafloFLO and DMB all finding deployments.
Recent In-Stat research, Worldwide Cellular and Broadcast Mobile TV (#IN1004670MBS), covers the worldwide market for mobile TV. It includes:
- Examination of worldwide broadcast and cellular mobile TV markets, including drivers and barriers in different regions.
- Overview of business models.
- Forecasts of mobile TV subscribers and viewers, revenue, and average revenue per user (ARPU) by region.
- Market analysis of mobile TV technologies.
This research is part of In-Stat’s Multimedia Broadband Services service, which provides comprehensive analysis and forecasts of the worldwide markets for consumer broadband voice, video, and data services, including subscribers, revenue, competitive business models, industry agendas, and consumer perspectives.
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