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Qatar Consumer Electronics Report Q4 2010
Business Monitor International, Sep 2010, Pages: 43
Qatar Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Qatar's consumer electronics industry.
Qatar’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at around US$424.9mn in 2010. The Qatar market entered 2010 in stronger condition than many of its regional neighbours and healthy growth is expected, after a deceleration in 2009, and spending is forecast to increase to US$551.1mn by 2014. The addressable market for consumer electronics devices will be driven by a rapidly expanding economy and an average population growth rate of 3% over the next five years. An evolving retail landscape will help to stimulate sales of consumer electronics devices, as the market grows at an expected 2010-2014 compound annual growth rate (CAGR) of 6.7%. Other drivers will include product innovation and factors such as increased competition in the mobile communications sector and the rollout of high-spend broadband services.
Computers
Computer hardware accounted for about 48% of Qatari consumer electronics spending in 2009. BMI forecasts Qatari domestic market computer hardware sales (including notebooks and accessories) of US$204.8mn in 2010, up from US$189.6mn in 2009. Computer hardware CAGR for the 2010-2014 period is forecast at about 9.4%, with drivers including tenders in sectors such as healthcare and education.
AV Devices
Audio and video (AV) devices accounted for around 36% of Qatari consumer electronics spending in 2009. Qatar’s domestic AV device market is estimated at US$148.2mn in 2010. The market is projected to grow at a CAGR of 3.1% between 2010 and 2014 to US$166.6mn by 2014.
Mobile Handsets
Handset sales in Qatar are expected to grow at a CAGR of 5.7% in 2010-2014 to US$90mn by the end of the forecast period. The replacement market will continue to dominate as mobile penetration passes 271% in 2014, and there will be growing demand for smartphones and 3G handsets. Increased competition in the mobile communications market following the launch of services by Vodafone Qatar in August 2009 will help to boost handset sales. During 2010, Vodafone Qatar has promised to launch internet-enabled lowcost handsets, some for as little as US$20, to encourage uptake from lower-income consumers.
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