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Alcoholic Drinks Forecast Revisit: Changing Growth Scenarios and Corporate Responses
Euromonitor International, Sep 2011, Pages: 57
Against a backdrop of economic instability, this briefing analyses how forecasts for the alcoholic drinks industry made in October 2010 are susceptible to change and how company strategies are evolving accordingly. Global growth will continue to be driven by emerging markets, whilst high debt and slow economic recovery in mature markets continue to threaten development. In response, companies are focusing on extending geographic reach, whilst looking to maximise value in slow growth markets.
The Alcoholic Drinks Forecast Revisit: Changing Growth Scenarios and Corporate Responses global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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