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Away-From-Home Tissue and Hygiene in Morocco

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    Report

  • 20 Pages
  • March 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 1345736
In 2023, Morocco's away-from-home tissue and hygiene landscape saw positive results. The propensity to dine out, coupled with a boom in the tourist industry, positively impacted sales and growth. As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products.

The Away-from-Home Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AWAY-FROM-HOME TISSUE AND HYGIENE IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dining out and growth in foodservice support sales of AFH tissue
  • The increase in tourism drives sales of AFH products in Morocco
  • Economy and standard priced goods drive sales, unless the facility is premium
PROSPECTS AND OPPORTUNITIES
  • The growth in tourism is set to support AFH tissue sales over the forecast period
  • Adult incontinence products set to register ongoing growth
  • Design innovations to stimulate sales in subcategories such as napkins
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN MOROCCO
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2018-2023
  • Table 9 Infant Population 2018-2023
  • Table 10 Female Population by Age 2018-2023
  • Table 11 Total Population by Age 2018-2023
  • Table 12 Households 2018-2023
  • Table 13 Forecast Infant Population 2023-2028
  • Table 14 Forecast Female Population by Age 2023-2028
  • Table 15 Forecast Total Population by Age 2023-2028
  • Table 16 Forecast Households 2023-2028
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources