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Baby Care in Kenya
Euromonitor International, Aug 2011, Pages: 19
There was a general slowdown in baby care since 2005 affecting most categories. This was due to the presence of many substitutes such as general soap and body creams that were used on babies and adults alike, and represent a lesser cost to the household’s budget. This lacklustre performance is attributed to competition from general multipurpose products e.g. Nuru and Dettol.
The Baby Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Baby Care market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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