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Bath and Shower in Belgium
Euromonitor International, Aug 2011, Pages: 28
Given that the crossover of mainstream mass brands in men’s grooming products is not frequent (every two or three years), one of the most important events in 2010 was the entrance of Dove in men’s bath and shower, with Dove Men + Care. As Dove is a key player in bath and shower, this launch had a strong effect on this category. Launched at the end of 2009, its impact started in 2010 with the first advertising campaign – for instance a TV advertising campaign for bath and shower in the autumn of...
The Bath and Shower in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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