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Bath and Shower in Kenya
Euromonitor International, Aug 2011, Pages: 19
The review period registered a growing trend in the use of perfumed bar soap because of its multi-functional effects. These products are viewed as offering good value, primarily due to their dual function as soap and deodorant, with these products keeping skin fresh throughout the day. This attracted a growing number of consumers looking for convenience. Growth benefited from urbanisation and an increasing focus on grooming, with consumers increasingly looking at avoiding body odour but often...
The Bath and Shower in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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