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Bleach in Argentina
Euromonitor International, July 2011, Pages: 14
Consumers increasingly identified the difference between cleaning and disinfecting thanks to educational campaigns in the media. As a result using bleach to disinfect was increasingly seen as a necessity in addition to usual cleaning routines. Consumers continued to add bleach to a wide variety of products, such as floor cleaners and kitchen cleaners, as a means to disinfect. This practice became popular due to the outbreak of swine flu, which took 465 lives in 2009.
The Bleach in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Bleach market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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