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Bleach in the Philippines
Euromonitor International, July 2011, Pages: 20
In 2010, manufacturers focused on informing Filipinos of the various usages of bleach in the home as the category approached maturity. Television was utilised as a medium to educate consumers. Unilever Philippines focused on household cleaning, highlighting Domex’s ability to kill 99.9% of germs in various areas of the home. Green Cross Inc and Wellmade Manufacturing Corp advertised their brands as dual-purpose bleach - both for laundry and household chores.
The Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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