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Bleach in Switzerland
Euromonitor International, July 2011, Pages: 16
The image problem of bleach due to the correlation of chlorine and toxicity prevents further growth of the category. Indeed, the raw materials to produce household bleach are chlorine, caustic soda and water. Both chlorine and caustic soda are known as hazardous chemicals. Dioxin, which is a carcinogenic by-product of chemical manufacturing known to impair reproduction and the immune system even at minimal doses, is produced via a combination of chlorine compounds and organic matter. As a...
The Bleach in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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