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Brown-Forman Corp in Spirits (World)
Euromonitor International, Feb 2012, Pages: 31
A year into Brown-Forman’s 10-year plan to double the size of its business by 2020, the world’s 12th biggest spirits company, Brown-Forman, continued to struggle for growth in 2011. The profile looks at why this happened, whether it will and what it should do to make sure it reaches its goal.
This is the new descriptor.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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