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Colour Cosmetics in Kenya
Euromonitor International, Aug 2011, Pages: 16
Make-up is a growing trend in Kenya, as consumers in their mid-20s and younger become increasingly aware of fashion and beauty trends. This trend was tied into good economic growth for the country for much of the review period, along with growing urbanisation. While rural consumers are generally unlikely to wear colour cosmetics, young urban women are placing a growing focus on their appearance and grooming. Consequently, this group largely drove growth for colour cosmetics during the review...
The Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Colour Cosmetics market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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