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Colour Cosmetics in Kenya Product Image

Colour Cosmetics in Kenya

  • ID: 1345790
  • July 2014
  • Region: Kenya
  • 17 pages
  • Euromonitor International

During 2013, many players entered this category and strategic partnerships were established. Nakumatt Holdings Limited and Revlon entered into a franchise deal, as part of the former’s new cosmetics division, as it launches into the colour cosmetics world. Other international players that entered into this category include Estée Lauder, which officially launched its products in Kenya through a franchise agreement with Lintons Beauty World which owns two stores in the upmarket shopping centres...

The Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

COLOUR COSMETICS IN KENYA

July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Executive Summary
Increased Competition Spurs Growth
L'oréal Purchases Nice & Lovely Beauty Brand
Foreign Firms Become Key Players in the Local Market
Modern Retail Outlets Remain Preferred Channels of Distribution
Positive Performance Expected Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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