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Colour Cosmetics in Kenya

  • ID: 1345790
  • June 2016
  • Region: Kenya
  • 24 pages
  • Euromonitor International
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Increased product availability due to the expansion of modern retailing in Kenya, especially in residential urban areas, growth in the middle income class, rising disposable incomes and more opportunities to wear colour cosmetics all boosted value and volume sales in the category in 2015.

The Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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COLOUR COSMETICS IN KENYA

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 1 Oriflame East Africa Ltd: Key Facts
Competitive Positioning
Summary 2 Oriflame East Africa Ltd: Competitive Position 2015
Suzie Beauty Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 3 Suzie Beauty Ltd: Key Facts
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Suzie Beauty Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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