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Colour Cosmetics in Kenya

  • ID: 1345790
  • June 2015
  • Region: Kenya
  • 19 pages
  • Euromonitor International

Rising income levels among middle-income consumers and growth in consumer knowledge of cosmetic use boosted volume and value growth in colour cosmetics in 2014. In addition, the increased availability of various products offered under major international brands in the category which distribute their own products locally, higher international exposure among Kenyan consumers and the greater affordability of some products all played a role in terms of boosting growth in the category in 2014.

The Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

COLOUR COSMETICS IN KENYA

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2009-2014
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2009-2014
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2010-2014
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2011-2014
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2014-2019
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Executive Summary
Positive Economic Outlook Spurs Growth in the Industry
Increased Marketing Activities Continue To Drive Sales
Increased Advertising Activity Among the Leading Players
Consumer Purchasing Habits Change Amidst A Shift Towards Value-added Products
Positive Performance Anticipated Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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