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Colour Cosmetics in Kenya Product Image

Colour Cosmetics in Kenya

  • Published: December 2012
  • Region: Kenya
  • 15 pages
  • Euromonitor International

Overall total Colour Cosmetics sales declined in 2011 due to consumers being more cautious about their spending and trading down to more essential products. Also unit prices increased by 12% in 2011, reflecting the strong rise in the inflation rate from the previous year. This affected negatively the demand and hence the sales of Colour Cosmetics products in 2011.

Euromonitor International's Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

COLOUR COSMETICS IN KENYA
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 3 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 4 Colour Cosmetics Company Shares 2007-2011
Table 5 Colour Cosmetics Brand Shares 2008-2011
Table 6 Colour Cosmetics Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 9 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016
Executive Summary
Slow Economic Growth
Mass Brands Make Gains
International Manufacturers Lead Sales
Supermarkets and Outdoor Markets Represent the Leading Retail Channels
Positive Performance Expected for the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Source
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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