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Consumer Appliances in Vietnam

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    Report

  • 121 Pages
  • January 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 1345793
Government forecasts indicate a positive GDP growth for Vietnam across 2023, with a gradual decline in the average monthly Consumer Price Index (CPI), which is a good sign regarding stabilisation of inflation. The government in Vietnam aims to keep interest rates low to stimulate the economy, along with various incentives to support consumer credit, thus enabling consumers in the country to be able to access finance for big-ticket purchases, from buy now pay later (BNPL) services to loans.

The Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER APPLIANCES IN VIETNAM
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 11 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 12 Sales of Small Appliances by Category: Value 2018-2023
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Refrigeration appliances creep back into positive volume growth, thanks to hot summer and improving lifestyles
  • Samsung and LG expand their local production capacities
  • Trendy designs and personalised appliances attract the attention of younger generations
PROSPECTS AND OPPORTUNITIES
  • Ongoing steady growth expected, thanks to upgrade trends and wider overall penetration into rural areas
  • Players expected to regularly launch new models and technological advancements
  • Omnichannel strategies grow in importance, as consumers opt for in-store inspection and then order online
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
  • Table 37 Sales of Fridge Freezers by Format: % Volume 2018-2023
  • Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
  • Table 39 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
  • Table 40 Sales of Fridges by Volume Capacity: % Volume 2018-2023
  • Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
  • Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
  • Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
  • Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
  • Table 46 Production of Refrigeration Appliances: Total Volume 2018-2023
  • Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
  • Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Low demand continues, with a very small improvement in sales from last year
  • Players launch new high-tech models to attract the attention of affluent consumers
  • Front-loading and larger capacity washing machines are preferred
PROSPECTS AND OPPORTUNITIES
  • Further scope for growth over the forecast period, with volume expected to creep back into a positive performance
  • Consumption-saving features and specialised garment care expected to rise in popularity
  • Omnichannel options cater for a wider range of consumers’ needs
CATEGORY DATA
  • Table 51 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 52 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 55 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 56 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 58 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 62 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dishwashers see sluggish growth due to prevailing trends for handwashing dishes
  • German Bosch officially joins the Vietnamese territory
  • Ongoing growth supported by wider range of brands becoming available
PROSPECTS AND OPPORTUNITIES
  • Steady ongoing volume growth expected, as the category still has room to develop
  • Further developments expected in smart features and enhanced cleaning
  • Potential for omnichannel sales thanks to growth of retailers in Vietnam
CATEGORY DATA
  • Table 67 Sales of Dishwashers by Category: Volume 2018-2023
  • Table 68 Sales of Dishwashers by Category: Value 2018-2023
  • Table 69 Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 70 Sales of Dishwashers by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dishwashers by Format: % Volume 2018-2023
  • Table 72 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
  • Table 73 NBO Company Shares of Dishwashers: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Dishwashers: % Volume 2020-2023
  • Table 75 Distribution of Dishwashers by Format: % Volume 2018-2023
  • Table 76 Production of Dishwashers: Total Volume 2018-2023
  • Table 77 Forecast Sales of Dishwashers by Category: Volume 2023-2028
  • Table 78 Forecast Sales of Dishwashers by Category: Value 2023-2028
  • Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Large cooking appliances remains in a negative slump due to long lifecycles and low interest in innovations
  • Brands vie for attention with new developments
  • Safety and energy-efficiency are key factors in consumers’ purchasing decisions
PROSPECTS AND OPPORTUNITIES
  • Large cooking appliances expected to return to positive volume growth
  • Local players to find the “value for money” sweet spot, while international brands focus on premium quality
  • Ongoing potential for sales thanks to cross-category growth trends
CATEGORY DATA
  • Table 81 Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 82 Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 85 Sales of Built-in Hobs by Format: % Volume 2018-2023
  • Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
  • Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
  • Table 88 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
  • Table 89 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
  • Table 90 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
  • Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
  • Table 92 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
  • Table 93 Production of Large Cooking Appliances: Total Volume 2018-2023
  • Table 94 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
  • Table 95 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
  • Table 96 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 97 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Downwards trend continues for increasingly old-fashioned microwaves
  • Few innovations seen in microwaves, due to sluggish demand
  • Health-conscious consumers shun microwaves in favour of other cooking methods
PROSPECTS AND OPPORTUNITIES
  • Ongoing decline for microwaves, due to variety of negative factors
  • Players unlikely to invest in microwaves and focus on better-selling appliances
  • Less shelf space afforded to microwaves in stores
CATEGORY DATA
  • Table 98 Sales of Microwaves by Category: Volume 2018-2023
  • Table 99 Sales of Microwaves by Category: Value 2018-2023
  • Table 100 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 101 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 102 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 103 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 104 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 105 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 106 Production of Microwaves: Total Volume 2018-2023
  • Table 107 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 108 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth continues for food preparation appliances, thanks to ongoing healthy eating trends and retailer expansion
  • Social media remains a key strategy for promotions through influencers and KOLs
  • Smart blenders attract consumers who follow high-tech trends
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected, driven by urbanisation and social media trends
  • Innovations expected in multifunctional appliances and new technologies
  • E-commerce is well-suited to smaller appliances, with the omnichannel remaining relevant for high-end appliances
CATEGORY DATA
  • Table 111 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 112 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 113 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 114 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 115 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 116 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 117 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 118 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 119 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 120 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 121 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stable growth for small cooking appliances, with air-fryers remaining popular
  • Series of new developments seen in air-fryers
  • Multifunctional appliances continue to attract consumers
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected, from cities to rural areas, as trendy products become more widespread
  • Smart features and appealing designs expected to lead developments
  • Small cooking appliances well-suited to online channels
CATEGORY DATA
  • Table 122 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 123 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 124 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 125 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 126 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 127 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 128 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 129 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 130 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 131 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 132 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 133 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales in vacuum cleaners supported by consumers’ rising standards of home hygiene
  • Players active in new high-tech product developments
  • Core cleaning features remain key to consumers’ demands
PROSPECTS AND OPPORTUNITIES
  • Healthy sales expected to continue over the forecast period
  • Ongoing developments in new technologies set to stimulate sales
  • Showrooms remain an important channel for vacuum cleaners
CATEGORY DATA
  • Table 134 Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 135 Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 136 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 137 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
  • Table 138 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
  • Table 139 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
  • Table 140 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
  • Table 141 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
  • Table 142 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
  • Table 143 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
  • Table 144 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising standards of living support sales in personal care appliances
  • Players compete with new technologies and designs
  • Social media is key to promoting personal care appliances
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth for personal care appliances, thanks to rising standards of living
  • Social media marketing will remain a major competitive strategy
  • Online channel works well for personal care appliances, especially linked to social media marketing
CATEGORY DATA
  • Table 145 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 146 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 149 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 150 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 151 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 152 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 153 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hot weather and wide range of options drive demand for air treatment products
  • Strong competition among local brands on quality-to-price and global brands on high-tech specs
  • Promotional programmes offered by brands across all platforms
PROSPECTS AND OPPORTUNITIES
  • Sales will continue to be supported by ongoing urbanisation and wider ranges of products available
  • Added features will attract consumers in the upper-mid to premium segments
  • Omnichannel remains important for air treatment products
CATEGORY DATA
  • Table 158 Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 159 Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 160 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 161 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
  • Table 162 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
  • Table 163 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
  • Table 164 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
  • Table 165 Distribution of Air Treatment Products by Format: % Volume 2018-2023
  • Table 166 Production of Air Conditioners: Total Volume 2018-2023
  • Table 167 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
  • Table 168 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
  • Table 169 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
  • Table 170 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028