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Consumer Electronics in Ukraine

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    Report

  • 85 Pages
  • September 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 1345794
Demand for consumer electronics is predicted to continue to grow overall in 2021, which is mainly connected to purchases made as a result of the home seclusion trend including remote working and studying due to further lockdown periods and various restrictions in place in areas of Ukraine which continue to be affected by rising cases of the virus. This scenario continues to positively impact demand for laptops, desktops and monitors, with the latter also benefiting from increased gaming time.

The Consumer Electronics in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for computers and peripherals continues to rise due to further remote working and studying measures in 2021
  • Demand for more specialist higher quality models contribute to rising unit prices
  • Leaders continue to gain share while Huawei records impressive growth following new launches

PROSPECTS AND OPPORTUNITIES
  • Laptops to see further demand as consumers demand greater flexibility to adapt to the “new normal”
  • Monitors to continue to target more specialist demand
  • Desktops to return to declining trend

CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further declines for in-car entertainment due to competition from pre-installed equipment
  • Strongest declines for in-car navigation due to increasing smartphone usage
  • Major players retain leadership positions within in-car entertainment

PROSPECTS AND OPPORTUNITIES
  • Further strong declines for in-car navigation as smartphone penetration continues to gain momentum in Ukraine
  • Business demand for in-car navigation could dampen more severe decline
  • In-car speakers likely to be limited to demand from affluent consumers willing to invest in superior listening experience

CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Home audio and cinema continue to be negatively impacted by prioritising of expenditure and high-quality sound offered by alternative consumer electronics
  • Wireless speakers offer increasing competition to static models
  • Yamaha retains convincing leadership due to good quality/price ratio

PROSPECTS AND OPPORTUNITIES
  • Slower declines for category driven by home cinema and speaker systems
  • Strongest declines for hi-fi systems due to specialist nature
  • Further competition from wireless speakers in terms of attracting younger audience

CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Internet smart TVs continue to penetrate televisions, driving up average unit price
  • Growing from low sales base, OLED TVs continues to record more dynamic growth
  • Consolidated competitive landscape with leader Samsung continuing to invest in innovation

PROSPECTS AND OPPORTUNITIES
  • Stronger growth momentum expected from 2022 onwards as Ukrainians regain their purchasing confidence
  • Further declines in average unit price will enable OLED TVs to expand target audience
  • Internet smart TVs will continue to penetrate LCD models

CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2016-2021
  • Table 54 Sales of Home Video by Category: Value 2016-2021
  • Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increasing penetration of smartphones with more advanced camera functionality continues to negatively impact demand for imaging devices
  • Demand for more dynamic sports action camcorders subdued due to limited movement outside of homes
  • Leading players start to move away from SLR models and towards compact systems

PROSPECTS AND OPPORTUNITIES
  • Further declines for imaging devices as consumers continue to value multifunctionally of smartphones
  • Action models offer potential for digital camcorders once restrictions relax
  • Further price increases likely

CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 67 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Positive performance continues to be driven by dynamic wireless speakers
  • Further declines for other types of portable players due to substitution by multifunctional smartphones

JBL continues to benefit from leadership of wireless speakers
PROSPECTS AND OPPORTUNITIES
  • Further dynamic growth predicted for wireless speakers
  • E-readers and portable multimedia players will continue to struggle
  • Demand for higher quality and greater functionality will further drive up average unit price of wireless speakers

CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2016-2021
  • Table 78 Sales of Portable Players by Category: Value 2016-2021
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Smartphones continues to penetrate local households in line with greater demand for multifunctionality of digital devices
  • Further expansion of target audience for smartphones
  • Leading players come under pressure from smaller competitors

PROSPECTS AND OPPORTUNITIES
  • Smartphones to further penetrate local households but rate of growth will slow over course of forecast period
  • Further price competition to gradually erode average unit price
  • Further notable declines for feature phones due to dwindling target audience

CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 89 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further demand for wearable electronics driven by combination of health awareness and fashion and sports trends
  • Smart wearables remains most dynamic performer due to offering greater functionality
  • Apple to gain overall leadership due to strength in smart wearables

PROSPECTS AND OPPORTUNITIES
  • Further penetration of wearable electronics driven by health and wellness trends
  • Smart wearables to remain strongest performer overall
  • Activity bands to continue to lose ground due to limited functionality

CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Headphones continues to benefit from home seclusion trend
  • Wireless headbands continues to prosper to detriment of wireless earphones

JBL strengthens overall leadership due to strong presence across categoryPROSPECTS AND OPPORTUNITIES
TWS earbuds to continue driving positive demand for headphones
  • Fastest retail volume growth predicted for premium wireless headbands as prices continue to fall
  • Further declines expected for wireless earphones

CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2016-2021
  • Table 113 Sales of Headphones by Category: Value 2016-2021
  • Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026