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Deodorants in Kenya
Euromonitor International, Aug 2011, Pages: 18
There was an upswing in the use of deodorants during the review period. Growing demand mainly stemmed from urban consumers who are increasingly aware of the efficiency of these products. Growth was constrained to an extent by the growing popularity of deodorant bar soap but, with more consumers focusing on preventing body odour and on presenting a well-groomed appearance, deodorants also saw strong growth.
The Deodorants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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