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Dog Food in Italy

Euromonitor International, Aug 2011, Pages: 34


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The trends in the review period are expected to continue. Premium dry dog food is expected to continue to register one of the strongest performances, with sales set to grow by 6% in current value terms in 2011. The continued progression of premium dry dog food reflects both the demand for quality on the part of the customer and the convenience of such products. Wet dog food sales are also set to continue to grow in current value terms in 2011, driven by the demand for economy and premium...

The Dog Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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