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Dog Food in Italy

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    Report

  • 31 Pages
  • April 2023
  • Region: Italy
  • Euromonitor International
  • ID: 1345831
Dog treats and mixers was the most dynamic category in dog food in retail volume terms in 2022 and this pattern looks set to continue through 2023. While these products have been impacted by the inflation demand has remained strong. Until a few years ago, the sale of these products was mainly linked to brand awareness and packaging with dog treats seen as a snack rather than an important element of the dog’s diet in terms of nutritional intake.

The analyst's Dog Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DOG FOOD IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dog treats benefiting from premiumisation as owners look for tasty and nutritionally balance options
  • Dry dog food benefiting from investment in innovation and new product development
  • Pet humanisation trend fuels interest in dog food for special occasions
PROSPECTS AND OPPORTUNITIES
  • Dog treats set to thrive with further investment expected in new and innovative products
  • Dog owners go green in the product choices
  • Economic pressures could push consumers towards larger pack sizes
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2018-2023
  • Table 2 Dog Population 2018-2023
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA
  • Summary 1 Dog Food by Price Band 2023
  • Table 4 Sales of Dog Food by Category: Volume 2018-2023
  • Table 5 Sales of Dog Food by Category: Value 2018-2023
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2018-2023
  • Table 7 Sales of Dog Food by Category: % Value Growth 2018-2023
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
  • Table 10 NBO Company Shares of Dog Food: % Value 2018-2022
  • Table 11 LBN Brand Shares of Dog Food: % Value 2019-2022
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
  • Table 13 Distribution of Dog Food by Format: % Value 2018-2023
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2023-2028
  • Table 15 Forecast Sales of Dog Food by Category: Value 2023-2028
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
PET CARE IN ITALY
EXECUTIVE SUMMARY
  • Pet care in 2023: The big picture
2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2018-2023
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2018-2023
  • Table 20 Sales of Pet Care by Category: Value 2018-2023
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Pet Care by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Pet Food: % Value 2018-2022
  • Table 24 LBN Brand Shares of Pet Food: % Value 2019-2022
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
  • Table 28 Distribution of Pet Care by Format: % Value 2018-2023
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2023
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2018-2023
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2023
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Pet Care by Category: Value 2023-2028
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources