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Elizabeth Arden in Beauty and Personal Care - World
Euromonitor International, Aug 2010, Pages: 33
Global top 10 premium fragrances player Elizabeth Arden endured a difficult year in 2009 as consumers downshifted en masse. Greater engagement with the mass retail channel seems to be the answer. There are few signs it is looking beyond this strategy, with the company still committed to fading celebrity lines.
The Elizabeth Arden in Beauty and Personal Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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