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Fragrances in Kenya
Euromonitor International, Aug 2011, Pages: 16
The slow economic growth, coupled with stiff competition and rise of deodorised soaps and affordable deodorant sprays, resulted in fragrances becoming increasingly dependent on sales to high-income consumers. Young, affluent and urban consumers accounted for the bulk of value sales throughout the review period, with most consumers unable to afford to buy mass fragrances regularly, let alone premium fragrances.
The Fragrances in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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