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Fragrances in Kenya

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    Report

  • 22 Pages
  • June 2023
  • Region: Kenya
  • Euromonitor International
  • ID: 1345855
The growing interest in grooming, which has resulted in more spending on beauty and personal care products, is what fuels sales of fragrances in Kenya. This is true for the majority of Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central Business District, where a number of beauty salons are situated.

The analyst's Fragrances in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Mass Fragrances, Premium Fragrances.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRAGRANCES IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Perfume refilling trend eats into the potential profits of the big brands
  • Male consumers continue to push demand for fragrances
  • Many consumers shift to mass fragrances due to inflationary pressures
PROSPECTS AND OPPORTUNITIES
  • Emergence of fragrance enthusiasts will support the growth of premium brands over the forecast period
  • International brands tap into local growing demand for fragrances
  • Heightened demand for unique and affordable fragrances drives growth
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2017-2022
  • Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources