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Hair Care in Kenya
Euromonitor International, Aug 2011, Pages: 22
A growing number of consumers are opting to style their hair at home, rather than opting for salon treatments. This boosted sales for a number of product areas, with colourants, perms and relaxants and salon hair care all seeing the strongest current value growth in 2010 over the previous year, as a result of this trend. Colourants and perms and relaxants benefited from consumers getting together to style and colour each other’s hair in order to save money, rather than visiting salons.
The Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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