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Hair Care in Uruguay

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    Report

  • 20 Pages
  • May 2023
  • Region: Uruguay
  • Euromonitor International
  • ID: 1345863
Hair care witnessed a decline in retail volume sales in 2022, with standard shampoo most heavily affected. With border restrictions relaxed, a significant percentage of Uruguayans from border towns are buying cheaper products in Argentina, with prices as much as 370% lower. This is a pressing issue for hair care players in Uruguay in 2022, with revenues compromised. Another key trend is the migration to premium hair care brands and products within the category, which are perceived as an accessib...

The Hair Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

HAIR CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care faces tough competition from cross-border sales
  • Natural ingredients gain further ground in hair care
  • L'Oréal Uruguay leads in hair care
PROSPECTS AND OPPORTUNITIES
  • New opportunities with the rise of e-commerce
  • Price and promotional strategies will remain key in forthcoming period
  • Premiumisation will result in emergence of more niches
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2017-2022
  • Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 9 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN URUGUAY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources