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Men's Grooming in Morocco Product Image

Men's Grooming in Morocco

  • Published: October 2012
  • 28 pages
  • Euromonitor International

Male consumers in Morocco are becoming increasingly interested in their appearance, due to the influence of the media and social changes. While, in the past, men either did not use facial care or had no problem using gender neutral facial care products, they increasingly see the need for male-specific items to address their skin care needs. Men’s grooming sales are booming in Morocco, with leading manufacturers such as Procter & Gamble Maroc, Unilever Maghreb and Beiersdorf Maroc launching...

Euromonitor International's Men's Grooming in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MEN'S GROOMING IN MOROCCO
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2006-2011
Table 2 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 4 Men's Grooming Company Shares 2007-2011
Table 5 Men's Grooming Brand Shares 2008-2011
Table 6 Men's Razors and Blades Brand Shares 2008-2011
Table 7 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Beric SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 1 Beric SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Beric SA: Competitive Position 2011
Biotal Cosmetics Sarl in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 3 Biotal Cosmetics SARL: Key Facts
Company Background
Competitive Positioning
Summary 4 Biotal Cosmetics SARL: Competitive Position 2011
Executive Summary
Beauty and Personal Care in Morocco Enjoys Positive Development
New Product Development Remains the Key Growth Driver
Grocery Retailers Remains the Most Important Distribution Channel
L'Oréal Maroc Continues To Lead
Good Prospects for Beauty and Personal Care
Key Trends and Developments
Beauty and Hygiene Concerns Spare the Industry From Economic Conditions
Natural Products Increasingly Well Received by Consumers
Anti-ageing Is A Growing Obsession Among Consumers
International Companies Continue To Dominate Beauty and Personal Care
Men's Grooming Gains Popularity
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 11 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 13 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 14 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 15 Beauty and Personal Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Site License The report will be emailed to you. The report is sent in PDF format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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