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Oral Care in Tunisia

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    Report

  • 19 Pages
  • May 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 1345911
Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their products. Overall, the impact of COVID-19 on oral care was less significant than it was on other beauty and personal care categories in Tunisia as there is increasing awareness of the importance of good oral hygiene in the country. Much of this stems...

The Oral Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

ORAL CARE IN TUNISIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Oral care sees limited damage from the pandemic, though volume sales slow in 2022 due to inflation and the economic crisis
  • Unilever maintains its lead in oral care, however Carrefour launches its first private label in Tunisia, with products imported from France
  • Domestic players remain absent from the category due to the high production costs involved in manufacturing oral care products
PROSPECTS AND OPPORTUNITIES
  • Oral care remains populated by mass brands with the few premium brands available sold via pharmacies and recommended by dentists
  • Diversified product range continues to drive sales of toothpaste and manual toothbrushes
  • The government regularly extends its oral hygiene programme to increase oral care awareness around the country but especially in rural areas
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2017-2022
  • Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources