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Oriflame Cosmetics SA in Beauty and Personal Care - World
Euromonitor International, Aug 2010, Pages: 34
Swedish direct sales company Oriflame Cosmetics is a comparatively small player within the global beauty and personal care (BPC) market, but it has established a major presence across Eastern Europe, in particular in Russia. Emerging market expansion has been part of Oriflame’s growth strategy for decades, and by 2009 it established a presence in over 60 markets. However, the company remains absent from the world’s most attractive market for beauty and personal care direct sellers, Brazil.
The Oriflame Cosmetics SA in Beauty and Personal Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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