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Owning Health: The Move Towards Self-care and Implications for Marketers

Euromonitor International, July 2010, Pages: 74


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As governments look at ways to shift responsibility for healthcare onto the consumer in the face of rising costs and ageing populations, people themselves are seeking more control over every aspect of their lives. This new global briefing examines the way in which these factors, plus a growing awareness of the need for preventative health, are driving a move towards self-care, thus creating an array of opportunities for providers of private health services and consumer health products alike.

Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor Intern.



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