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Perceived Necessity Defies Economy to Boost Tissue and Hygiene Products
Euromonitor International, Aug 2010, Pages: 54
The tissue and hygiene market has largely bucked the economic trend with winners and losers being determined mostly by demographics and the level of economic development. In Western nations the recession hit hard, yet incontinence sales are booming with ageing populations driving growth. On the other hand, income growth is raising penetration levels and boosting sales of basic categories in emerging markets resulting in Asia Pacific becoming the largest region globally.
The Perceived Necessity Defies Economy to Boost Tissue and Hygiene Products global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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