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Vitamins and Dietary Supplements in Lithuania

  • ID: 1346012
  • March 2015
  • Region: Lithuania
  • 32 pages
  • Euromonitor International

Vitamins and dietary supplements received a great deal of attention from the authorities in 2014, being put under the spotlight in terms of their health claims and marketing campaigns, of which there were many over the review period. The Lithuanian Healthcare Ministry proposed an amendment to the Lithuanian law on advertising in June 2014, which would have a direct impact on the category due to not being able to advertise discounted products.

The Vitamins and Dietary Supplements in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

VITAMINS AND DIETARY SUPPLEMENTS IN LITHUANIA

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Multivitamins: Brand Ranking by Positioning 2014
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2014
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
Aconitum Uab in Consumer Health (lithuania)
Strategic Direction
Key Facts
Summary 3 Aconitum UAB: Key Facts
Summary 4 Aconitum UAB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Aconitum UAB: Competitive Position 2014
Valentis Uab in Consumer Health (lithuania)
Strategic Direction
Key Facts
Summary 6 Valentis UAB: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Valentis UAB: Competitive Position 2014
Executive Summary
Consumer Health Records Healthy Gains in 2014
Vitamins and Dietary Supplements Face Criticism From the Public Health Authorities
Attracting Consumers Through Heavier Investment in Marketing
Internet Retailing Experiences Rapid Development in 2014
Consumer Health Set To Register A Stable Performance To 2019
Key Trends and Developments
Ageing Population Encourages Companies To Change Their Strategies
Stricter Controls and Negative Comments From the Authorities Adversely Impact Vitamins and Dietary Supplements
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Penetration of Private Label by Category: % Value 2009-2014
Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 8 OTC: Switches 2012-2014
Definitions
Sources
Summary 9 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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