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Vitamins and Dietary Supplements in Lithuania Product Image

Vitamins and Dietary Supplements in Lithuania

  • ID: 1346012
  • March 2014
  • Region: Lithuania
  • 34 pages
  • Euromonitor International

With growing vitamins and dietary products original shelf prices over the last few years enabled producers to grow the capacity for discounting. The discounting wars amongst producers that lasted for four consecutive years reached their peak in 2013, the price of the majority of products in vitamins and dietary supplements was reduced by up to 50% during discounts, which underpinned stagnation in overall category’s unit prices. Over the later years of the review period, both manufacturers and...

The Vitamins and Dietary Supplements in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN LITHUANIA

March 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
Summary 2 Multivitamins: Brand Ranking by Positioning 2013
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018
Valentis Uab in Consumer Health (lithuania)
Strategic Direction
Key Facts
Summary 3 Valentis UAB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Valentis UAB: Competitive Position 2013
Executive Summary
Consumer Health Experiences Moderate Growth in Sales in 2013
Cheaper Medicine in High Demand
Private Label Enhance the Competition
Small Pharmacies Fail To Maintain Their Positions
Downward Pressure on Prices Is Expected To Slow Down the Growth
Key Trends and Developments
OTC Boosts Sales As Self-medication Continues Apace
Private Label Dictates Its Rules in Vitamins and Dietary Products Market
New Products Struggle To Become Established in Overcrowded Pharmacies
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 12 Life Expectancy at Birth 2008-2013
Market Data
Table 13 Sales of Consumer Health by Category: Value 2008-2013
Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 17 Penetration of Private Label by Category: % Value 2008-2013
Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 5 OTC Healthcare Switches 2011-2013
Definitions
Sources
Summary 6 Research Sources

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