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United Arab Emirates Consumer Electronics Report Q4 2010
Business Monitor International, Sep 2010, Pages: 54
United Arab Emirates Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on United Arab Emirates' consumer electronics industry.
The UAE’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at US$3.1bn in 2010. This expected to increase to US$3,.9bn by 2014, driven the popularity of new electronic devices such as LED and 3G TV sets, 3G mobile handsets, smartphones, feature-rich notebooks, MP3/MP4 players and Bluray players.
For 2010, modest single-digit growth in consumer electronics sales is forecast, following a market pickup in Q409. Sales were sluggish in January 2010 and while large consumer electronics retailers such as Jacky’s and Jumbo Electronics expect better times ahead, they remained cautious. The shift towards more cautious spending patterns is likely to persist well into 2011 and, following the Dubai financial crisis, the coming years will bring about a shift in the balance of population and GDP in Abu Dhabi’s favour.
Computers
Computer hardware accounted for 57% of the UAE’s consumer electronics spending in 2009. BMI forecasts domestic market computer hardware sales, including notebooks and accessories, of US$1.9bn in 2010, up from US$1.6bn in 2009. The compound annual growth rate (CAGR) for sales of computer hardware over 2010-2014 is forecast at about 7%. Stronger demand in the notebook sector was the main growth driver in 2009 as consumers felt the benefits of aggressive channel promotions.
AV
AV devices accounted for about 30% of consumer electronics spending in the UAE in 2009. The addressable Emirati AV device market is projected at US$855mn in 2010. The market is expected to grow at a CAGR of 4% between 2010 and 2014 to reach US$1.07bn by the end of the forecast period. The rollout of high definition broadcasting will drive demand for premium TV sets and Blu-ray devices. Meanwhile following the launch of 3D TV services by triple-play service provider Etisalat, vendors will target this potential growth area.
Mobile Handsets
Mobile handset sales accounted for approximately 13% of UAE consumer electronics spending in 2009. Following a reverse last year, market handset sales are expected to grow at a CAGR of 5% to US$410mn through to 2014, when mobile subscriber penetration is forecast to reach 246%. Sales will be dominated by the replacement market and revenues driven by demand for smartphones and 3G handsets, despite recent uncertainty surrounding potential restrictions on BlackBerry services in the UAE.
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