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China Tourism Report Q4 2010
Business Monitor International, Sep 2010, Pages: 58
Business Monitor International's China Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on China's tourism industry.
Strong Tourism Arrivals In H110
A strong performance in the first half of 2010 suggests that the recovery of China’s tourism industry is gaining pace. Overseas tourist arrivals totalled 3.95mn in H110, up by approximately 12.0% year-on-year (y-o-y). This followed a sharp decline in 2009, before a return to slow growth in the early months of 2010. With arrivals returning to growth in early 2010, this indicates that the tourism industry is picking up and a steady rate of arrivals growth can be expected in 2010, although below the 8-10% growth rates achieved before the economic downturn.
Domestic tourism is performing equally strongly, contributing to the recovery of the sector. The China National Tourism Administration (CNTA) estimated in July 2010 that the number domestic tours would grow by 13.0% y-o-y in 2010 to 2.15bn tours. However, major floods across China in August will weigh on domestic tourism, as well as potentially deterring international arrivals. Torrential rain storms led to major floods and mudslides across central and western China, killing approximately 1,600 people. Focus On Yunnan Province
The south-western province of Yunnan is a popular tourist destination in China because of its own attractions and because it is well positioned on the borders of Myanmar, Laos and Vietnam. The province is landlocked, meaning that its attractions are mainly related to its beautiful mountain regions and the capital city, Kunming. It is seeking to present itself as a centre of biodiversity, with the opening in 2007 of Pudacuo National Park and Laojunshan National Park in 2010. Many visitors head to the southern part of the province close to Laos and Myanmar, where river trips into these countries along the Mekong are popular. In the north, the province contains part of the Tibetan Plateau, providing a good entry point to the Tibet Autonomous Region. Although Yunnan suffered from a downturn in overall arrivals in 2008- 2009, arrivals from Laos and Vietnam remained steady, as the province is a popular holiday and short break destination within the region.
China Invests In High-Speed Rail Network
The sheer size of China’s territory means that flights are generally the best way for tourists to move around the country. However, despite the relative cheapness of these flights, the government is seeking to expand its high-speed rail network. In July 2010, the Ministry of Railways announced that it would invest US$120bn in the development of railways between 2010 and 2012. This is intended to increase the amount of track by 6,000km, bringing the total high-speed network to 13,000km by 2012. In particular, the high-speed Beijing to Shanghai train will be attractive to tourists and businesses, providing a quick way to travel between the two major cities.
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