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Kuwait Consumer Electronics Report Q4 2010
Business Monitor International, Sep 2010, Pages: 47
Business Monitor International's Kuwait Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Kuwait's consumer electronics industry
Kuwait’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at US$705mn in 2010. This is expected to increase to US$893mn by 2014, driven by growing popularity of LCD TV sets, 3G handsets, notebook computers and other premium products, as well as ongoing expansion of the electronics retail sector.
In 2010, growth is expected to pick up in a number of product categories following a deceleration in 2009 due to the economic headwinds. In April and May 2010 retailers reported a surge in demand for flat screen TV sets ahead of the FIFA World Cup, while with the advent of the summer season, cameras and camcorders were also selling well.
Overall we see a recovery in consumer spending, but not a return to the stellar growth rates of the last few years (real private consumption growth averaged 9.0% between 2002 and 2007). BMI forecasts that per capita consumer electronics spend will reach US$232 by 2014, from US$194 in 2010. Product innovation will boost spending in the AV product category, with a focus on features like improved display quality and wider screens, while network upgrades will help drive replacement handset sales.
Computers
Computer hardware accounted for around 45% of Kuwaiti consumer electronics spending in 2009. BMI projects Kuwait’s domestic market computer hardware sales (including notebooks and accessories) of US$317mn in 2010, up from US$296mn in 2009. Computer hardware compound annual growth rate (CAGR) for the 2010-2014 period is forecast at about 7%, with the popularity of wireless access technologies driving notebook sales.
AV Devices
AV devices accounted for around 36% of Kuwaiti consumer electronics spending in 2009. Kuwait’s domestic AV device market is projected at US$247mn in 2010. The market is expected to grow at a CAGR of 3% between 2010-2014, to a value of US$279mn in 2014. More ‘big box’ electronics stores offering a wider choice and often better prices will help stimulate sales.
Mobile Handsets
Mobile handset sales accounted for around 19% of Kuwaiti consumer electronics spending in 2009. Kuwait’s market handset sales are expected to grow at a CAGR of 8% to US$193mn in 2014, as mobile subscriber penetration reaches 182%. Following the entry of new mobile network operator Viva, more competition will drive the replacement handset market and there will be growing demand for smartphones and 3G handsets.
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