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Strategic Assessment of the Ethanol Chemicals Derivatives Market in Brazil
Frost & Sullivan, Sep 2010, Pages: 65
Ethanol Chemical Derivatives as a Growth Strategy for the Brazilian Chemical Industry: The Brazilian Chemical Industry had revenues of US$ 103 billion in 2009, being positioned at the 9th position globally. As other industrial segments, Chemicals production in Brazil was affected by the economic downturn from the last quarter of 2008 to 2009. The Brazilian Chemical industry has a major goal to be positioned among the top 5 countries globally, also presenting trade surplus and being the global leader in ‘green chemistry’. In order to achieve this ambitious goal, the Brazilian Association of the Chemical Industry (ABIQUIM) projects investments around US$ 16 billion until 2020 in green chemicals’ manufacturing and R&D activities.
The research methodology combines primary and secondary research to provide a holistic analysis of the Brazilian ethanol chemicals derivatives market, following the principles of Frost & Sullivan's Market Engineering research methodology.
This is a measurement-based system of market measurement, analysis, forecasting, strategy development, and monitoring. The full research cycle is outlined in the chart alongside. Frost & Sullivan’s approach is designed to fully integrate market research, goal setting, strategic marketing, market planning, implementation, and monitoring as integral components of the marketing process in agreement with its clients.
This study is specifically based on comprehensive interviews with technical staff, sales, and business development and marketing management of chemicals and ethanol chemicals derivatives companies in Brazil. In addition, extensive secondary research on market trends has been conducted to support the analysis
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