Make-Up in Bulgaria to 2014

This databook provides key data and information on the make-up market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope


- Contains information on four categories: eye, face, nail and lip make-up

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

- Category level company and brand share as well as distribution share information for 2008 and 2009

- Review of the top two companies within the make-up market, including company overview, key facts and business description


Highlights of this title

The market for make-up in Bulgaria increased at a compound annual growth rate of 9.3% between 2004 and 2009.

The lip make-up category led the make-up market in Bulgaria, accounting for a share of 32.4%.

Leading players in Bulgarian make-up market include Procter & Gamble Company, The, L'Oreal S.A. and Alen Mak AD.

Key reasons to purchase this title


- Develop business strategies by understanding the quantitative trends within the make-up market in Bulgaria

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary
Summary market level: make-up
Summary category level: eye make-up
Summary category level: face make-up
Summary category level: nail make-up
Summary category level: lip make-up

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
The Procter & Gamble Company
L'Oreal S.A

Chapter 5 Category Analysis: Eye Make-Up
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Face Make-Up
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Nail Make-up
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Lip Make-Up
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Country Comparison
Value
Volume
Market share

Chapter 10 New Product Development
Product launches over time
Recent product launches

Chapter 11 Macroeconomic Profile
Macroeconomic Indicators

Chapter 12 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 13 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Make-up, Bulgaria, value by category (BGNm), 2004-14
Figure 2: Make-up, Bulgaria, category growth comparison, by value, 2004-14
Figure 3: Make-up, Bulgaria, volume by category (units, million), 2004-14
Figure 4: Make-up, Bulgaria, category growth comparison, by volume, 2004-14
Figure 5: Make-up, Bulgaria, company share by value (%), 2008-09
Figure 6: Make-up, Bulgaria, distribution channels by value (%), 2008-09
Figure 7: Eye make-up, Bulgaria, value by segment (BGNm), 2004-14
Figure 8: Eye make-up, Bulgaria, category growth comparison, by value, 2004-14
Figure 9: Eye make-up, Bulgaria, volume by segment (units, million), 2004-14
Figure 10: Eye make-up, Bulgaria, category growth comparison, by volume, 2004-14
Figure 11: Eye make-up, Bulgaria, company share by value (%), 2008-09
Figure 12: Eye make-up, Bulgaria, distribution channels by value (%), 2008-09
Figure 13: Face make-up, Bulgaria, value by segment (BGNm), 2004-14
Figure 14: Face make-up, Bulgaria, category growth comparison, by value, 2004-14
Figure 15: Face make-up, Bulgaria, volume by segment (units, million), 2004-14
Figure 16: Face make-up, Bulgaria, category growth comparison, by volume, 2004-14
Figure 17: Face make-up, Bulgaria, company share by value (%), 2008-09
Figure 18: Face make-up, Bulgaria, distribution channels by value (%), 2008-09
Figure 19: Nail make-up, Bulgaria, value (BGNm), 2004-14
Figure 20: Nail make-up, Bulgaria, volume (units, million), 2004-14
Figure 21: Nail make-up, Bulgaria, distribution channels by value (%), 2008-09
Figure 22: Lip make-up, Bulgaria, value by segment (BGNm), 2004-14
Figure 23: Lip make-up, Bulgaria, category growth comparison, by value, 2004-14
Figure 24: Lip make-up, Bulgaria, volume by segment (units, million), 2004-14
Figure 25: Lip make-up, Bulgaria, category growth comparison, by volume, 2004-14
Figure 26: Lip make-up, Bulgaria, company share by value (%), 2008-09
Figure 27: Lip make-up, Bulgaria, distribution channels by value (%), 2008-09
Figure 28: Global make-up market split (value terms, 2009), top five countries
Figure 29: Global make-up market value, 2004-09, top five countries
Figure 30: Global make-up market split (volume terms, 2009), top five countries
Figure 31: Global make-up market volume, 2004-09, top five countries
Figure 32: Annual data review process

LIST OF TABLES
Table 1: Make-up category definitions
Table 2: Make-up distribution channels
Table 3: Make-up, Bulgaria, value by category (BGNm), 2004-09
Table 4: Make-up, Bulgaria, value forecast by category (BGNm), 2009-14
Table 5: Make-up, Bulgaria, value by category ($m), 2004-09
Table 6: Make-up, Bulgaria, value forecast by category ($m), 2009-14
Table 7: Make-up, Bulgaria, volume by category (units, million), 2004-09
Table 8: Make-up, Bulgaria, volume forecast by category (units, million), 2009-14
Table 9: Make-up, Bulgaria, brand share by value (%), 2008-09
Table 10: Make-up, Bulgaria, value by brand (BGNm), 2008-09
Table 11: Make-up, Bulgaria, company share by value (%), 2008-09
Table 12: Make-up, Bulgaria, value by company (BGNm), 2008-09
Table 13: Make-up, Bulgaria, distribution channels by value (%), 2008-09
Table 14: Make-up, Bulgaria, value by distribution channel (BGNm), 2008-09
Table 15: Make-up, Bulgaria, expenditure per capita (BGN), 2004-09
Table 16: Make-up, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 17: Make-up, Bulgaria, expenditure per capita ($), 2004-09
Table 18: Make-up, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 19: Make-up, Bulgaria, consumption per capita (units), 2004-09
Table 20: Make-up, Bulgaria, forecast consumption per capita (units), 2009-14
Table 21: The Procter & Gamble Company key facts
Table 22: L'Oreal S.A key facts
Table 23: Eye make-up, Bulgaria, value by segment (BGNm), 2004-09
Table 24: Eye make-up, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 25: Eye make-up, Bulgaria, value by segment ($m), 2004-09
Table 26: Eye make-up, Bulgaria, value forecast by segment ($m), 2009-14
Table 27: Eye make-up, Bulgaria, volume by segment (units, million), 2004-09
Table 28: Eye make-up, Bulgaria, volume forecast by segment (units, million), 2009-14
Table 29: Eye make-up, Bulgaria, brand share by value (%), 2008-09
Table 30: Eye make-up, Bulgaria, value by brand (BGNm), 2008-09
Table 31: Eye make-up, Bulgaria, company share by value (%), 2008-09
Table 32: Eye make-up, Bulgaria, value by company (BGNm), 2008-09
Table 33: Eye make-up, Bulgaria, distribution channels by value (%), 2008-09
Table 34: Eye make-up, Bulgaria, value by distribution channel (BGNm), 2008-09
Table 35: Eye make-up, Bulgaria, expenditure per capita (BGN), 2004-09
Table 36: Eye make-up, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 37: Eye make-up, Bulgaria, expenditure per capita ($), 2004-09
Table 38: Eye make-up, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 39: Eye make-up, Bulgaria, consumption per capita (units), 2004-09
Table 40: Eye make-up, Bulgaria, forecast consumption per capita (units), 2009-14
Table 41: Face make-up, Bulgaria, value by segment (BGNm), 2004-09
Table 42: Face make-up, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 43: Face make-up, Bulgaria, value by segment ($m), 2004-09
Table 44: Face make-up, Bulgaria, value forecast by segment ($m), 2009-14
Table 45: Face make-up, Bulgaria, volume by segment (units, million), 2004-09
Table 46: Face make-up, Bulgaria, volume forecast by segment (units, million), 2009-14
Table 47: Face make-up, Bulgaria, brand share by value (%), 2008-09
Table 48: Face make-up, Bulgaria, value by brand (BGNm), 2008-09
Table 49: Face make-up, Bulgaria, company share by value (%), 2008-09
Table 50: Face make-up, Bulgaria, value by company (BGNm), 2008-09
Table 51: Face make-up, Bulgaria, distribution channels by value (%), 2008-09
Table 52: Face make-up, Bulgaria, value by distribution channel (BGNm), 2008-09
Table 53: Face make-up, Bulgaria, expenditure per capita (BGN), 2004-09
Table 54: Face make-up, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 55: Face make-up, Bulgaria, expenditure per capita ($), 2004-09
Table 56: Face make-up, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 57: Face make-up, Bulgaria, consumption per capita (units), 2004-09
Table 58: Face make-up, Bulgaria, forecast consumption per capita (units), 2009-14
Table 59: Nail make-up, Bulgaria, value (BGNm), 2004-09
Table 60: Nail make-up, Bulgaria, value forecast (BGNm), 2009-14
Table 61: Nail make-up, Bulgaria, value ($m), 2004-09
Table 62: Nail make-up, Bulgaria, value forecast ($m), 2009-14
Table 63: Nail make-up, Bulgaria, volume (units, million), 2004-09
Table 64: Nail make-up, Bulgaria, volume forecast (units, million), 2009-14
Table 65: Nail make-up, Bulgaria, brand share by value (%), 2008-09
Table 66: Nail make-up, Bulgaria, value by brand (BGNm), 2008-09
Table 67: Nail make-up, Bulgaria, company share by value (%), 2008-09
Table 68: Nail make-up, Bulgaria, value by company (BGNm), 2008-09
Table 69: Nail make-up, Bulgaria, distribution channels by value (%), 2008-09
Table 70: Nail make-up, Bulgaria, value by distribution channel (BGNm), 2008-09
Table 71: Nail make-up, Bulgaria, expenditure per capita (BGN), 2004-09
Table 72: Nail make-up, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 73: Nail make-up, Bulgaria, expenditure per capita ($), 2004-09
Table 74: Nail make-up, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 75: Nail make-up, Bulgaria, consumption per capita (units), 2004-09
Table 76: Nail make-up, Bulgaria, forecast consumption per capita (units), 2009-14
Table 77: Lip make-up, Bulgaria, value by segment (BGNm), 2004-09
Table 78: Lip make-up, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 79: Lip make-up, Bulgaria, value by segment ($m), 2004-09
Table 80: Lip make-up, Bulgaria, value forecast by segment ($m), 2009-14
Table 81: Lip make-up, Bulgaria, volume by segment (units, million), 2004-09
Table 82: Lip make-up, Bulgaria, volume forecast by segment (units, million), 2009-14
Table 83: Lip make-up, Bulgaria, brand share by value (%), 2008-09
Table 84: Lip make-up, Bulgaria, value by brand (BGNm), 2008-09
Table 85: Lip make-up, Bulgaria, company share by value (%), 2008-09
Table 86: Lip make-up, Bulgaria, value by company (BGNm), 2008-09
Table 87: Lip make-up, Bulgaria, distribution channels by value (%), 2008-09
Table 88: Lip make-up, Bulgaria, value by distribution channel (BGNm), 2008-09
Table 89: Lip make-up, Bulgaria, expenditure per capita (BGN), 2004-09
Table 90: Lip make-up, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 91: Lip make-up, Bulgaria, expenditure per capita ($), 2004-09
Table 92: Lip make-up, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 93: Lip make-up, Bulgaria, consumption per capita (units), 2004-09
Table 94: Lip make-up, Bulgaria, forecast consumption per capita (units), 2009-14
Table 95: Global make-up market value, 2009
Table 96: Global make-up market split (value terms ($m), 2009), top five countries
Table 97: Global make-up market volume, 2009
Table 98: Global make-up market split (volume terms, 2009), top five countries
Table 99: Leading players, top five countries
Table 100: Bulgaria make up new product launches reports, by company, 2009
Table 101: Bulgaria make up new product launches SKUs, by company, 2009
Table 102: Bulgaria make up new product launches (reports), by flavor and fragrances, 2009
Table 103: Bulgaria make up new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 104: Bulgaria make up new product launches (reports), by package tags or claims 2009
Table 105: Bulgaria make up new product launches - recent launches (2009)
Table 106: Bulgaria population, by age group, 2004-09 (millions)
Table 107: Bulgaria population forecast, by age group, 2009-14 (millions)
Table 108: Bulgaria population, by gender, 2004-09 (millions)
Table 109: Bulgaria population forecast, by gender, 2009-14 (millions)
Table 110: Bulgaria nominal GDP, 2004-09 (BGNbn, nominal prices)
Table 111: Bulgaria nominal GDP forecast, 2009-14 (BGNbn, nominal prices)
Table 112: Bulgaria real GDP, 2004-09 (BGNbn, 2000 prices)
Table 113: Bulgaria real GDP forecast, 2009-14 (BGNbn, 2000 prices)
Table 114: Bulgaria real GDP, 2004-09 ($bn, 2000 prices)
Table 115: Bulgaria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 116: Bulgaria consumer price index, 2004-09 (2000=100)
Table 117: Bulgaria consumer price index, 2009-14 (2000=100)

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