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Make-Up in Germany to 2014
Datamonitor, Sep 2010, Pages: 133
This databook provides key data and information on the make-up market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: eye, face, nail and lip make-up
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the make-up market, including company overview, key facts and business description
Highlights of this title
The market for make-up in Germany increased at a compound annual growth rate of 2.9% between 2004 and 2009.
The eye make-up category led the make-up market in Germany, accounting for a share of 37%.
Leading players in German make-up market include L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA and Beiersdorf AG.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the make-up market in Germany
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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