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Make-Up in Hong Kong to 2014

Datamonitor, Sep 2010, Pages: 133


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This databook provides key data and information on the make-up market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on four categories: eye, face, nail and lip make-up

- Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

- Category level company and brand share as well as distribution share information for 2008 and 2009

- Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights of this title

The market for make-up in Hong Kong increased at a compound annual growth rate of 14.4% between 2004 and 2009.

The face make-up category led the make-up market in Hong Kong, accounting for a share of 39%.

Leading players in Hong Kong make-up market include L'Oreal S.A., Procter & Gamble Company, The and Estée Lauder Companies Inc., The.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the make-up market in Hong Kong

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements




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