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Confectionery in Hong Kong to 2014
Datamonitor, Sep 2010, Pages: 148
This databook provides key data and information on the confectionery market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the confectionery market, including company overview, key facts and business description
Highlights of this title
The market for confectionery in Hong Kong increased at a compound annual growth rate of 4.1% between 2004 and 2009.
The chocolate category led the confectionery market in Hong Kong, accounting for a share of 48.8%.
Leading players in Hong Kong confectionery market include Nestle S.A., Mars, Inc. and Ferrero S.p.A.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the confectionery market in Hong Kong
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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