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Confectionery in Saudi Arabia to 2014
Datamonitor, Sep 2010, Pages: 141
This databook provides key data and information on the confectionery market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the confectionery market, including company overview, key facts and business description
Highlights of this title
The market for confectionery in Saudi Arabia increased at a compound annual growth rate of 4.8% between 2004 and 2009.
The chocolate category led the confectionery market in Saudi Arabia, accounting for a share of 54.9%.
Leading players in Saudi Arabian confectionery market include Mars, Inc., Kellogg Company and PepsiCo, Inc.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the confectionery market in Saudi Arabia
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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