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Confectionery in Eastern Europe to 2014
Datamonitor, Aug 2010, Pages: 102
This databook provides key data and information on the confectionery market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the confectionery market, including company overview, key facts and business description
Highlights of this title
The market for confectionery in Eastern Europe increased at a compound annual growth rate of 6.2% between 2004 and 2009.
The sugar confectionery category led the confectionery market in Eastern Europe, accounting for a share of 54.8%.
The leading players in the Eastern European confectionery market include Mars, Inc., The United Confectionary Manufacturers management company and Nestle S.A.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the confectionery market in Eastern Europe
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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