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Confectionery in North America to 2014
Datamonitor, Aug 2010, Pages: 97
This databook provides key data and information on the confectionery market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the confectionery market, including company overview, key facts and business description
Highlights of this title
The market for confectionery in North America increased at a compound annual growth rate of 2.9% between 2004 and 2009.
The chocolate category led the confectionery market in North America, accounting for a share of 50.3%.
The leading players in the North American confectionery market include Mars, Inc., The Hershey Company and Cadbury plc.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the confectionery market in North America
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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