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Apple's Market Valuation: Will History Repeat Itself?

Information Trends, Sep 2010, Pages: 24


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This high-value White Paper contends that Apple is overcapitalized due to “irrational exuberance.” While acknowledging that Apple produces world class products, the White Paper asserts that Apple needs to reconsider its business model, increase its Web presence, and diversify its product portfolio. The White Paper provides a comparison of Google and Apple in terms of their product offerings and revenue models, and concludes that Google is pursuing a well-crafted business strategy. The White Paper predicts that in the long-run, Google’s stock value will go up and Apple’s stock value will go down.


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