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India Consumer Electronics Report Q4 2010
Business Monitor International, Aug 2010, Pages: 54
The India Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on India's consumer electronics industry.
India’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at around US$24.4bn in 2010. This is expected to increase to US$45.3bn by 2014, driven by rising incomes and growing affordability. One driver is that 45% of India’s population is under 25, while only nine out of 1,000 people in India own a computer – one-fifth of the level in China.
Much of the growth will be driven by growing demand from India’s relatively underpenetrated rural areas. However, demand for HD TV sets grew strongly in Q110, and touch-screen phones were another growth area, while vendors also plan to attract Indian consumers to buy new products like LED and 3D TV sets.
Computers
Computers accounted for around 33% of Indian consumer electronics spending in 2009. BMI forecasts Indian domestic market PC sales (including notebooks and accessories) of US$6.4bn in 2010, up from US$5.3bn in 2009. Sales were up by as much as one-third in Q110 compared with the same period of the previous year. With PC penetration currently around 2%, computer hardware compound annual growth rate (CAGR) for the 2010-2014 period will be around 15%.
AV
India’s domestic video, audio and gaming device market is expected to grow to a value of US$19.5bn in 2014. Television will remain the core product in this category, with sports events such as India Premier League cricket and the 2010
Commonwealth Games in Delhi helping to drive demand for TV set upgrades. LCD TV set sales grew almost 100% in 2009 and are projected to reach around 2.5mn units in 2010.
Mobile Handsets
Indian mobile handset sales accounted for around 33% of Indian consumer electronics spending in 2009. Total Indian market handset sales are expected to grow to 220.7mn units in 2014, as mobile subscriber penetration soars towards 133%. Vendors are likely to increase their focus on semiurban rural customers, with penetration in rural areas estimated at less than 15%, far below the national level. Smartphones and touch-screen models are a strong growth area, with Indian and multinational vendors competing to offer phones with perceived high-end features at affordable prices.
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