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Malaysia Consumer Electronics Report Q4 2010
Business Monitor International, Aug 2010, Pages: 49
The Malaysia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's consumer electronics industry.
Malaysia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was projected at around US$8.6bn in 2010. This is expected to increase to US$10.8bn by 2014, driven by rising incomes and growing affordability of key products. Demand will grow at a CAGR of about 6%, as Malaysian consumers regain confidence in the outlook of their country. Vendors will look to products innovation to drive revenues in product categories such as smartphones, notebooks and HDTV. Recovery may also be boosted by faster distribution of stimulus money and ICT-friendly budget measures, but much will depend on the extent of the economic downturn and speed of recovery.
Computers
Computers accounted for around 27% of Malaysian consumer electronics spending in 2009. BMI forecasts Malaysian domestic market computer sales (including notebooks and accessories) of US$2.4bn in 2010. Computer hardware CAGR for the 2010-2014 period is forecast at about 7%, with household PC penetration in Malaysia still low, particularly in rural areas.
AV
AV devices accounted for around 10% of Malaysian consumer electronics spending in 2009. Malaysia’s domestic AV device market is projected at US$798mn in 2010. The market is expected to grow at a CAGR of 4% between 2010-2014, to a value of US$937mn in 2014. Demand for many AV products remained relatively robust in 2009, despite a projected overall contraction in Malaysian private consumption.
Mobile Handsets
Malaysian mobile handset sales accounted for around 63% of Malaysian consumer electronics spending in 2009. Malaysian market handset sales are expected to grow to 6.6mn units in 2014, as mobile subscriber penetration reaches 124%. Growth will be slower than in the preceding five years due to slowing subscriber growth, but opportunities in Malaysia’s youthful market will be driven by demand for smartphones, which in 2010 could account for around one-third of Malaysia handset sales.
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