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BMI Asia Handset Markets: Key Trends and Opportunities 2007-2014
Business Monitor International, Sep 2010, Pages: 88
‘BMI Asia Handset Market: Key Trends & Opportunities, 2007-2014’ examines the key trends driving the Asian mobile handset market, as well as those influencing the wider global market. This report provides analysis of handset pricing and sales data, as well as forecasting areas of growth and development in the market. It contains case studies and profiles of the key vendors, as well as mobile market analysis and forecasts for the most important markets in Asia.
Key Findings:
- Local brands are achieving growth and increasingly entering the international stage, by offering Asia’s poorest consumers cheaper options to handsets offered by multinational brands sales profits are rising and driving growth.
- The demand from for handsets is continuing to grow, driven by improving living standards, the increasing affordability of handsets and improvements in their functionality and usefulness.
- Asia will be one of the principle areas of growth for the handset market, the region accounted for 40% of all handset sales in 2009 and this is expected to rise to 55.9% by 2014.
- Sales figures in Asia are believed to be greatly distorted by the roaring trade in ‘grey market’ handsets, with China, India, Indonesia, Pakistan and other key markets suffering.
- China is currently the largest market for mobile handset according to data regarding legal handset shipments, approximately 184mn handsets will be sold in 2010, rising to 349mn by 2014.
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