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Global Spirits: Opportunities, Discrepancies and Cautious Optimism
Euromonitor International, Sep 2010, Pages: 48
While recessionary pressures have impacted the global spirits market, overall volume growth has reaffirmed the market’s momentum. However, the bullish top line figures mask major discrepancies in the respective performances of categories and regions, as established trends have accelerated and newfound drinking habits established. Identifying underlying trends and focusing on key drivers, Euromonitor International deciphers the present and future for the multifaceted spirits market.
The Global Spirits: Opportunities, Discrepancies and Cautious Optimism global briefing offers an insight into to the size and shape of the Spirits market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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