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World Web Event Services Markets 2010
Frost & Sullivan, Sep 2010, Pages: 53
This strategic analysis is part of Frost & Sullivan’s continued coverage of the conferencing and collaboration marketplace. Within this analysis, Frost & Sullivan has identified market challenges, drivers, restraints, competitive landscape, and growth opportunities within the web event services market and ultimately the evolution of web events as organizations move to virtual workspaces. The collaboration market continues to evolve. Web events and web conferencing are seeing greater acceptance and adoption within enterprises and are becoming more prevalent as an integral part of a bigger suite of communications and collaboration tools.
Research Overview
This Frost & Sullivan research service titled World Web Event Services Market provides industry challenges, market drivers and restraints, competitive landscape, and growth opportunities within the Web event services market. With extensive primary and secondary research, this analysis provides vendors with a detailed look at the dynamics of the fast evolving Web event services market. In this research, Frost & Sullivan’s expert analysts thoroughly examine the following markets: unified communications, video conferencing, audio conferencing, and Web conferencing.
Market Overview
Web Events Poised for Growth as Vendors Reduce Cost and Complexity
The growing need to communicate a company’s message to a large global audience while eliminating the exorbitant cost of conducting in person meetings and events is driving growth in the Web events market. Web event vendors are gearing up to offer easy-to-use and lower-priced solutions, drawing more users. The growing migration toward Web-based software as a service (SaaS) tools has further fueled growth in this market. As users look to expand their reach to customers, partners, and employees on a global basis, applications such as Web events are becoming a critical component of enterprise communications. “The overall outlook for web events is strong,” notes the analyst of this research service. “The emergence of lower priced do-it-yourself (DIY) products will accelerate adoption among SMBs.” The future holds growth opportunities as Web events are witnessing increasing adoption across multiple groups within organizations. Vendors are enhancing value by offering integration with social media, mobile devices, and enhanced video.
The market has experienced accelerated pace of new product development and expanded tools and services are leading to a rapidly evolving landscape. The global market for Web events continues to evolve as new technologies are developed and introduced. Self-service/DIY offerings and social media integration are positively impacting adoption as users increasingly incorporate Web events into a larger enterprise communications strategy. As the market becomes more mature, vendors are employing a three-pronged strategy to grow; migrating away from enterprise to SMBs, penetrating deeper into corporations by providing easy-to-use and DIY solutions, and expanding into international markets.
Inadequate market awareness and education delineating the goals and benefits of Web events from other related applications are hindering adoption. Difficulty in understanding the value of Web events and attaching a hard-dollar ROI to the benefits of these events have also deterred wider deployments. As the market matures in North America, ease of deployment and lower pricing will grow in importance as vendors look to widen penetration in enterprises as well SMBs. The desired user benefits are low cost and ease of use, as customers prioritize on speedy implementation without enduring the long learning curve. “The line needs to be drawn more clearly for business goals, use cases, and value proposition provided by web events versus other meeting/collaboration tools.” says the analyst. “It is important that vendors focus on creating easy to use solutions and educate customers on the value proposition to move the market beyond a niche status.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Unified communications
- Video conferencing
- Audio conferencing
- Web conferencing
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