This report forms a part of the The newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Japanese food sector, segmented by key confectionery categories
- Contextualizes Japan in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, packaging and price points
Highlights of this title
Globally, Japan ranked fourth in terms of the number of new products launched in the confectionery market in 2009.
Chocolate category accounted for more than half of the new product launches, followed by sugar confectionery which accounted for one third of the new product launches.
In 2009, ‘chocolate’ emerged as the most popular flavor/fragrance among all new confectionery products launched in India while paperboard was the most popular packaging material. Majority of products launched in the Japanese confectionery market in 2009 were priced in the range of JPY1-300 with ‘licensed’ being the most popular claim among them.
