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Product Insights: Haircare in Japan
Datamonitor, Sep 2010, Pages: 58
This report forms a part of the The newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Japanese haircare market, segmented by key categories
- Contextualizes Japan in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading claims, packaging and price points
Highlights of this title
Globally, Japan ranked 11th in terms of the number of new products launched in the haircare market in 2009.
The majority of the new products launched in Japan were in the conditioners category with 30% contribution. This was followed by shampoos and hair colorants, which collectively accounted for more than 50% of the new haircare product launches.
In 2009, ‘women’ emerged as the most popular claim among all new haircare products launched in Japan while plastic was the most popular packaging material. Majority of products launched in the haircare market in Japan in 2009 were priced between JPY500 and JPY2,000.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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