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Product Insights: Confectionery in China
Datamonitor, Sep 2010, Pages: 59
This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various market categories.
Scope
- Examines new product launches in the Chinese confectionery market, segmented by key categories
- Contextualizes China in the new product launches globally
- Identifies the key players in the market, leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, China ranked sixth in terms of the number of new products launched in the confectionery market in 2009.
Majority of products were launched in the sugar confectionery category, followed by 'cereal bars'.
Chocolate emerged as the most popular flavor/fragrance among all new confectionery products launched in China and plastic emerged as the most popular packaging material among new products launched in the market. Category-wise, sugar confectionery witnessed the most product launches priced below CNY10.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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Future Directions in Confectionery
Innovations in Confectionery: Key Trends, Growth Opportunities and Emerging Markets
Emerging Flavors in Soft Drinks: New Flavor Blends, Next Generation Superfruits, and Future Opportunities
Indulgence and Health In Confectionery: Emerging Natural, Functional and Wellness Trends
Innovation in Bakery and Cereals
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