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Product Insights: Confectionery in Mexico
Datamonitor, Sep 2010, Pages: 67
This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various market categories.
Scope
- Examines new product launches in the Mexican confectionery market, segmented by key categories.
- Contextualizes Mexico in the new product launches globally.
- Identifies the key players in the market, leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points.
Highlights of this title
Globally, Mexico ranked 15th in terms of the number of new products launched in the confectionery market in 2009.
Majority of products were introduced in the chocolate and gum category.
Milk chocolate was the most popular flavor, while 'no sugar' was the most popular claim, in the new products launched during 2009.Plastic was the most popular packaging material used in the new product launches. Nearly 73% of products launched in the confectionery market in Mexico in 2009 were priced at less than MXN25.
Key reasons to purchase this title
- Assess product innovation trends in your market.
- Learn from successful new product launches.
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