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Latin American Mobile Content Services Markets I
Frost & Sullivan, June 2010, Pages: 96
The Latin America Mobile Content Services Markets has a complete overview of the main content services development in Latin America and in each country analyzed. The study presents the mobile operator perspective and provides the competitive environment in each country, as well as the penetration of mobile content services and the total revenue generated with these services that will have a great contribution to the mobile market revenues in Latin America in the next five years.
Proliferation of Smartphones and Advent of Mobile Broadband Ramp up Prospects for the Latin American Mobile Content Services Markets
With the mobile market approaching saturation in terms of number of lines, participants in the Latin American mobile content services markets are seeking ways to create alternate revenue streams. Smartphones penetration and the emergence of mobile broadband have spearheaded growth in the Latin American mobile content services markets. The market is expected to grow by a double-digit rate in all Latin America countries. Feature-rich and capable handsets that enable advanced content are poised to take the market forward. 'Subscription services are the most common and used in Latin America due to their low prices,' notes the analyst of this research service. 'However, TV/video services are expected to witness the highest growth in the next few years, stimulated by the penetration of capable mobile devices.' Music and games are likely to witness similar growth, with huge opportunities in these regions. The emergence of local carriers’ application stores is a trend that is poised to stimulate the demand for both content and applications.
However, the lack of spectrum for mobile services can slow down the demand for mobile broadband, affecting the development of advanced services as well. Considering Latin American average income standards, the price for mobile data plans is high. The perception of mobile content as a high-cost service can also inhibit content services proliferation among end-users. In view of the mature market conditions, local governments must prioritize development policies to provide new spectrum frequencies to support mobile market development. 'The offer of data plans with lower cost and prepaid data plan alternatives can contribute to stimulate the demand for mobile content services,' says the analyst. 'Educational programs to enlighten end-users and help them make more informed purchase decisions are necessary to spur the mass adoption of these services.'
In this scenario, mobile operators must establish partnerships with content developers in order to increase their competitiveness. Besides they must provide innovative services and alternative plans, which can minimize the delay of regulators for important issues that impact market development. The delay on important regulations, particularly with regard to number portability, prevents the migration of users to other mobile service providers. This makes it difficult for small operators with limited coverage. 'Mobile operators must prioritize 3G network coverage as a means of generating revenues with advanced data services,' says the analyst. 'Investments to boost network capacity and setting up of application stores will rev up the demand for advanced content services and help retain high income clients and trigger revenue growth.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Social network services
- Smartphones
- Application stores
- Technologies
The following technologies are covered in this research:
- 2G
- 3G
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